Revenue Management
Sell the right room, to the right guest, at the right price - through the right channel.
How we help with Revenue Management
Revenue management is the discipline of pricing and distributing your rooms so that every night earns as much as it can. Instead of one fixed rate, prices move with demand: higher when the city is busy, smarter when it is quiet.
We study your booking pace, seasonality, local events and competitor prices, then build a rate and inventory strategy that improves occupancy, average rate and overall room revenue - and we keep adjusting it as demand changes.
- Demand-based pricing
- Rate calendar & strategy
- Stay restrictions
- Inventory allocation
Everything we handle for you
Demand-based pricing
Rates that respond to booking pace, seasonality, weekends, festivals, weddings and city events.
Rate calendar & strategy
A forward-looking rate calendar with floor and ceiling prices so rates never drop too low or climb out of the market.
Stay restrictions
Minimum length of stay, closed-to-arrival and similar controls used around peak dates to protect high-demand nights.
Inventory allocation
The right number of rooms on each channel, shifting allocation as pick-up changes.
Competitor monitoring
Regular checks on the hotels guests compare you with, so your price is always positioned on purpose.
Channel mix optimisation
Understanding which channels bring the most profitable bookings after commission.
Forecasting
Using booking pace and history to anticipate busy and quiet periods early.
Performance reviews
Regular reviews of occupancy, ADR and RevPAR with clear, practical actions.
Our process
A continuous cycle, not a one-time setup.
Understand demand
Booking pace, seasonality, local events and competitor pricing.
Set the strategy
Rate calendar, weekday/weekend pricing, stay rules and promotions.
Manage distribution
Inventory allocation across OTAs and direct channels.
Adjust daily
Rates updated as pick-up and competitor prices change.
Review & improve
Regular reviews of occupancy, ADR and RevPAR.
Key metrics we focus on
Chasing occupancy with very low rates can reduce revenue; pushing rates too high empties rooms. These numbers keep the balance visible.
| Metric | How it is calculated | What it tells you |
|---|---|---|
| Occupancy | Rooms sold ÷ rooms available | How full your hotel is |
| ADR | Room revenue ÷ rooms sold | The average rate you earn per occupied room |
| RevPAR | Room revenue ÷ rooms available | The combined picture of occupancy and rate |
| Net ADR | ADR after OTA commission | What you really keep from each booking |
| Booking pace | Bookings on hand vs. the same time last year | Whether demand is ahead or behind |
| Lead time | Days between booking and arrival | When to raise or hold rates |
Questions about Revenue Management
Can't find your answer? Our team will reply within one working day.
Not necessarily. We can work with your existing channel manager and extranets. If a tool would genuinely help your property, we will recommend it - but it is not a requirement to start.
As often as demand requires - during busy periods that can be daily. Rates always stay within the floor and ceiling agreed with you.
The aim is the best total revenue, not the highest price. We raise rates when demand supports it and stay competitive when it does not.
RevPAR (revenue per available room) combines occupancy and average rate into one number, so it shows whether pricing changes are actually growing room revenue.
Other services
Ready to grow your hotel's revenue?
Talk to our hotel team for a free consultation on your OTA listings, pricing and online visibility.